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  • Writer's pictureAnton Dandot

Are LinkedIn Articles Legit? Unveiling the Truth in Professional Networking

Updated: Mar 12



LinkedIn articles can be credible sources of information, especially when written by seasoned professionals in specific fields .These articles are often well-researched, reflecting the writer's knowledge and experience in their professional domain


While LinkedIn lacks a peer review process, the content shared on the platform can still provide visibility, professional contacts, and opportunities for engagement.


Writing articles on LinkedIn can help build perceived credibility visibly and showcase your expertise to a wider audience.


Both LinkedIn posts and articles serve different purposes in promoting businesses and building professional brands, with a combination of both being beneficial for engaging your network and establishing authority in your industry.


Key Takeaways:

  • Understanding what makes LinkedIn articles different from posts and other content types.

  • Assessing the credibility of information shared through LinkedIn articles.

  • Strategies for utilizing LinkedIn articles to enhance your professional image.



What are the differences between Linkedin articles and regular ones ?


Bigger Character Limit:

Regular articles typically have a higher character limit compared to LinkedIn posts. LinkedIn articles can reach up to 125,000 characters, allowing for more detailed content and analysis of the topic.


Longer Content Format:

Regular articles are long-form pieces of content similar to blog posts, while LinkedIn posts are short updates or messages that can contain text, images, videos, links, and hashtags. This social media marketing technology is what makes Linkedin so valuable for aspiring professionals going into digital.


Unique Purpose and Style:

LinkedIn posts are ideal for quick updates, sharing news, insights, or asking questions to start discussions and solicit feedback. On the other hand, LinkedIn articles are better suited for thought leadership, in-depth analyses, opinion pieces, or showcasing industry expertise


Better UX interface for Creation and Editing:

Posts can be created directly in the LinkedIn news feed or via the mobile app with options to include media and format text easily. Editing posts is relatively simple even after publishing.


In contrast, creating a LinkedIn article requires accessing the "Write an Article" feature on your profile or using the LinkedIn Publishing platform.


Once published, articles become static pieces of content that cannot be edited directly but can be unpublished for edits before republishing



How do you Assess the Credibility of LinkedIn Articles ?


1. Check the Author's Profile:

Check the author's professional experience and relevance to the content shared. For example, Gary Vaynerchuck is a big time influencer in the marketing space for the longest time. With more than 5million followers in the niche, no wonder people are drawn to him.

snapshot of linkedin profile

2. Check the Author's Credentials and Expertise:

Look for the author's qualifications, expertise, affiliations, and past writings to assess credibility. A history of professional achievements and endorsements, adds weight to the articles published by the user. The reputation of the author is a key determinant of the article's credibility.


Someone like Gary has a presence that has sparked many people on linkedin to write content and share many ideas in the marketing space.



3. Check the Date of Publication:

Ensure the article is current and up-to-date, reflecting the latest developments in the field.


4. Check the Content Quality:

Evaluate the main argument, supporting evidence, clarity, coherence, objectivity, and balance of the article


5. Check the References:

Check if the author cites reliable and relevant sources to support their claims and arguments.


6. Review the External Links:

Consider external links as indicators of trustworthiness and credibility.


7. Purpose of the Article:

Assess whether the article aims to inform, educate, sell a product, or advocate a cause.


8. Review the Evidence:

Examine the facts, data, statistics, and sources used to back up claims in the article


9. Currency of Information:

Verify how current and relevant the information presented is to your research topic


10. Compare with Other Sources:

Compare and contrast the article with other sources to validate its credibility and reliability



What are the pros of writing articles in linkedin?


Professional Visibility:

Publishing articles on LinkedIn allows you to showcase your expertise, industry knowledge, and insights to a wide network of professionals globally, helping you establish yourself as a thought leader in your field.


Increased Reach:

With millions of active professionals on LinkedIn, writing articles gives you the opportunity to reach a larger audience beyond your immediate network, including those interested in the topics you write about.


Networking Opportunities:

Writing articles can help you connect with like-minded professionals, leading to valuable networking opportunities such as receiving comments, messages, and connection requests from individuals interested in your content.


Content Distribution:

LinkedIn enables you to share your articles not only on your profile but also in relevant groups and communities, expanding the reach of your content to a more targeted audience.


Personal Branding:

By consistently publishing high-quality articles, you can shape and strengthen your personal brand, establish your unique voice, share perspectives, and demonstrate expertise, setting yourself apart in your field.


Feedback and Engagement:

LinkedIn articles provide a platform for readers to engage with your content through comments, likes, and shares, allowing you to understand audience preferences, learn from their perspectives, and engage in meaningful conversations for professional development



What are the Cons ?


Difficulty in Reaching Highly Educated Audience:

It can be challenging to reach highly educated, opinionated, and well-established individuals on LinkedIn who demand high-quality content, making it harder to engage with this specific audience.


Time and Effort:

Publishing articles on LinkedIn requires time and effort from conception to publication, which may be a drawback for individuals managing multiple platforms or with limited resources.


Content Marketing Takes Time:

Engaging in content marketing through LinkedIn articles is not a task to be taken lightly; it demands dedication, consistency, and strategic planning to ensure the content is valuable and resonates with the audience.


Quality Concerns:

If you are not a proficient writer with issues like bad grammar, spelling errors, lack of a central theme, or purpose in your writing, it may hinder the effectiveness of your articles on LinkedIn.


Balancing Platforms:

Balancing the use of different platforms like blogs and LinkedIn for content publication can be challenging in terms of time management and ensuring a consistent message across platforms.


Limited Visibility for New Writers:

New writers on LinkedIn may face challenges in gaining visibility and attracting readers to their articles due to the platform's vast user base and competition for attention.


Potential SEO Impact:

Duplicating articles from a personal blog to LinkedIn without proper referencing or strategy can potentially impact SEO efforts negatively or dilute the effectiveness of content marketing strategies.


Professional Writing Skills Requirement:

Writing articles on LinkedIn requires a certain level of writing proficiency to effectively communicate ideas, engage readers, and maintain credibility within professional circles.




What are some popular niches to write about ?

1. American sports

Gary is a master of this. In this article, he explains why the superbowl advertisers are not creating enough impact via ads, and how anyone can improve their delivery of their creative content to create more ROI and brand awareness.


This article has 800 likes and 130 comments.



2. Practical and actionable social media guides

Niel Patel is a master in digital marketing. When he speaks, people listen. So, this article on instagram automation and how it can help creators to get more followers is a practical way to engage with people, where users can use these methods immediately into their content creation routine.


This article has 360 likes and 45 comments.



3. Environmental, Green, Sustainable Energy

Raja being in the ESG field for quite some time has shared a good amount of knowledge to explore the Green energy sector in sarawak. This in hold will create more awareness in the field of ESG all accross the globe to come and join forces.



Resources:


About the Author

about the author

Anton Dandot is a seasoned SEO expert with over 10 years of experience in the digital marketing realm. Having worked with diverse businesses, Anton has honed his skills in driving organic growth, optimizing web presence, and crafting strategies tailored to individual business needs. His deep understanding of search engine dynamics, combined with a passion for staying updated with the latest industry trends, positions him as a trusted voice in the world of SEO. Beyond this article, Anton has contributed to numerous publications, sharing his insights and expertise. You can explore more of his work here.

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