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What Effect Does SEO Have On Your Search Results? (8 key metrics)

What Effect Does SEO Have On Your Search Results (8 key business metrics)

Key takeaways:

1.Visibility, Rankings and Social Media usage: 

SEO's primary goal is to improve a website's visibility in search engines. By optimizing elements like keywords, meta tags, and content relevance, a site can rank higher for specific searches. Higher rankings typically lead to more traffic, as sites that appear on the first page of search results are more likely to be visited.

Social media is a great tool for you to be visible, which impacts positively to your business brand. Take from us, we use instagram to promote and mix up with informational content to educate our users on how they can also use social media marketing fro their business.

2.User Experience & Accessibility: 

Good SEO practices enhance the user experience. This includes making a website faster, easier to navigate, and more accessible to people with disabilities. Search engines like Google consider user experience factors when ranking sites. Improvements in these areas can lead to better engagement, lower bounce rates, and higher rankings.

3.Local Search Optimization and SEO effect:

For businesses that operate on a local level, such as stores, restaurants, or service providers, SEO can be tailored to boost visibility in local search results. This involves optimizing a site for geographic-specific queries and ensuring it appears in local directory listings and maps.

The best way to get your site in front of people in your area is to use local SEO marketing. Over 75% of consumers in the United States, France, Germany, and the United Kingdom use Google when looking for business information. Making it the most dominant search engine for local search in those (and many other) countries. By far. And Google Maps searches for “shopping near me” have grown globally by more than 100% year over year. - Semrush

4.Long-Term Growth: 

Unlike paid advertising, the effects of SEO build over time. Consistent SEO efforts can lead to sustained traffic growth and brand awareness. This is because once a site ranks well for certain keywords, it can maintain those rankings with ongoing optimization, making SEO a cost-effective strategy in the long run.

5.Competitive Advantage:

Implementing effective SEO strategies can provide a competitive edge in saturated markets. By ranking higher than competitors for key search terms, a business can capture more market share, increase brand visibility, and establish domain authority.

We use AI generated videos to create our commercial content to promote our digital marketing services. Then we post them on instagram, youtube and facebook. This in turn will also improve your brand name and brand search overall in google. Then, you could also embed the video or social posts on your website to also improve your on-page search rankings.

6.Reducing Dependency on Paid Advertising: 

While paid advertising is an effective way to drive traffic, it can be costly. Effective SEO reduces a website's dependency on paid channels by improving organic reach. This can significantly decrease marketing costs and increase the ROI over time.

Google Ads costs $100 – $10,000 per month (44% of respondents) with most businesses paying $0.11 – $0.50 per click (61% of respondents) and $0.51 – $1000 per 1000 impressions (56% of respondents) on average in 2024. Google Ads pricing can vary depending on various factors, like your industry, campaign targeting, and ad network. - webfx

7.Better Adaptation to Search Engine Algorithm Changes: 

The Google algorithm changes every 3 months. It requires ongoing adjustments and updates in response to frequent changes in search engine algorithms. By staying informed and adaptive, SEO efforts can continue to yield results even as the digital landscape evolves.

In its early years, Google only made a handful of updates to its algorithms. Now, Google makes thousands of changes every year. Most of these updates are so slight that they go completely unnoticed. However, on occasion, the search engine rolls out major algorithmic updates that significantly impact the SERPs. -Search Engine Journal

8.Credibility and Trust: 

Websites that rank higher in search results are often perceived as more credible and trustworthy by users. SEO helps build this trust by ensuring that a site's content is authoritative, relevant, and up-to-date. This is particularly important for businesses and organizations aiming to establish themselves as leaders in their field. But SEO experts only talk about Domain Authority as the trust signal. But that is far from the truth. Brand name, social media presence, third party brand mentions are the key to REAL credibility and trust signals. These are the things SEOs don’t tell you.


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